Free Advice From Facebook: Using Facebook Analytics to Help Your Business

Those who are reaching out to users through Facebook receive an email every week detailing some the statistics of how their page performed during the past week. Few, however, click on the link. The free analysis provides some valuable insight and can lead to great ideas about how to better utilize the business page. Here are five of the insights that those in charge of a company’s Facebook page should take note of.

1) The age and gender of who liked the page
Basic demographic information is necessary to better tune who the page is targeting. Online marketing is revealing that social media users do not conform to the gender stereotypes of the past, and those who run a company’s Facebook page may be surprised about what age groups are accessing the page. Businesses can use this data to explore new possibilities for future growth.

2) The location of those who liked the page
The Internet is making business a global practice. English has become the de facto language of the Internet, and many who do not speak English natively know enough of the language to find companies online. Businesses who can target customers with local products can use this data to help reach markets they have not considered in the past.

3) What posts drive traffic and engage users
Boredom is the most feared label that can be applied to a Facebook company page. By finding out what posts attracted the most attention and drove the most traffic, businesses can tune their future postings to recapture and sustain this attention. Carving out an identity for a Facebook page is crucial to its future popularity, and this data can help a business find the right niche to target going forward.

4) What part of the page generates the most likes
Facebook pages are actually fairly complicated. They contain a news feed, a main page and are often linked to from the company’s website. Facebook analytical data shares where the likes came from. If most likes came from the news feed, businesses may want to post more news stories. If they came from the main page, more content might be a wise idea. If they came from the website, it might be worth examining if more needs to be done on the Facebook page.

5) How many followers unliked the page
Users like pages on a regular basis; it takes something out of the ordinary for more than a small fraction of users to unlike a page. Businesses are often oblivious of activities they have done that drive users away, and this data can help businesses find out when they are alienating customers before it is too late to recover.

Social media continues to dominate the growth of the Internet, and traditional barriers are breaking down as those in older demographics are finding Facebook to be a valuable tool for connecting with family and friends. Businesses have a responsibility to take advantage of this growth and turn it into new interest.

About The Author:
Steve Baik from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

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Tips For an Effective RSS Feed

One of the more effective marketing techniques that will allow you to establish rapport with your target audience is RSS feeds. Short for really simple syndication, RSS feeds revolve around offering individuals a way to conveniently stay updated with the latest posts from a website or blog. Basically, a feed is an easy way for people to aggregate content in one location rather than having to visit multiple websites. Let’s now go over some benefits of RSS feeds for small to medium sized marketers and how to get the most out of them.

Perhaps the biggest benefit of this marketing technique is the highly targeted traffic you will usually receive. Since a person must subscribe to your feed, you can be assured that every person reading your content has a genuine interest and will be open to buying any products or services you offer. In the event that a person is no longer interested, he can simply unsubscribe and it shouldn’t lead to any sort of resentment. This means that you won’t be spamming anyone and you should be able to build a level of trust with your audience. As a result, you can expect to see reasonable to good conversion rates when implementing RSS feeds.

Another advantage is the convenience it offers. By using an RSS feed, you can easily keep your audience updated on any recent business news simply by posting as normal. Rather than trying to reach customers or clients through a plethora of mediums, feeds condense your content and deliver to all interested parties.

Along with this, RSS feeds are perfect for tracking the performance of your content. Due to the fact that many syndication platforms provide some sort of analytical information, you can keep track of how many people subscribe and how many unsubscribe to get a better idea of how well your content is performing. When you see that people are ignoring your content or unsubscribing, you can usually find the reasons why. This is advantageous because it should help you optimize your website or blog and prevent you from making the same mistakes over and over. Over time, you should be able to maximize your list of subscribers which can serve as a big boost for your business.

In order to get the most out of RSS feeds, there are a couple of guidelines to follow. First, you should make it easy for people to subscribe. This can be done by placing an RSS button in an easy to find location on your website. Usually, it’s ideal to place it in the header above the fold. Along with this, it’s important to provide your audience with consistently quality content. While it may take more time than mediocre content, it’s necessary for retaining subscribers and gaining new ones.

About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

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Website Tips for GoogleBot

Googlebot crawls the Internet searching for new and updated pages to add to Google’s index. There are numerous computers employed to complete this laborious and complex task. The algorithm determines which sites to crawl, how often the sites should be crawled and how many pages to that should be crawled. The process begins with a pre-determined list of webpage URLs based upon a previous crawl process. Googlebot specifically searches for SRC and HREF links on every pages. These links are added to new lists to search. Anything a site is visited, Googlebot makes note of new sites, dead links and changes to existing sites.

Understanding Googlebot is essential for any website owner seeking to make relevant links that will increase ranking in search engines. In general, Google aims to crawl every page on the website on each visit without disturbing the company’s website bandwidth. Consider these tips for Googlebot:
1. Prevent Googlebot From Crawling Your Website to Improve Speed

Webmasters can block Googlebot from content on your website by using files such as robots.txt to block access to files and directories on a company’s servers. This file will prevent Googlebot from crawling content on the site. Many companies have experienced a slight delay before the file took effect. In most instances, the file is effective if it is placed in the proper location. For instance, the file must be in the top directory of the server versus in the subdirectory to have any effect.
2. Prevent “File Not Found” Error Messages

Create an empty file named robot.txt and use the nofollow meta tag to prevent Googlebot from following links on the website. When rel=”nofollow” is added to an individual link, Googlebot will not follow. This will prevent these common error messages.
3. Use the Fetch to Determine How Your Site Appears to Googlebot

In Webmaster Tools, users will find Fetch. This Google tool will help users determine how the company’s website is viewed by Googlebot. This helps webmasters troubleshoot websites for content issues or discoverability results.
4. To Improve Visibility Review and Prevent Crawl Errors

Googlebot follows links from one page to another. This process helps the algorithm find new sites. If crawl errors are found, webmasters can find them listed on the Crawl Errors page in Webmaster Tools. These errors should be reviewed periodically to identify problems with the website. Webmasters should take action to prevent crawl errors.
5. Make AJAX Content Crawlable and Indexable

To make AJAX-based content both indexable and crawlable, there are some steps that may be taken. This will ensure that AJAX application content will appear in the search results.
6. Prevent Spammers Not Googlebot

Since Googlebot’s IP addresses change periodically, a user agent may be needed to verify the legitimacy of the bot access. Reverse DNS lookups are often used to determine whether the bot is legitimate. Googlebot will respect the text file, robots.txt, but spammers will circumvent the file. Know the difference between Googlebot and spammers for the best results.

About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

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Using the Google +1 Button

Adding the Google +1 button to a business website provides visitors an easy way to connect with the company through this social platform. A number of entrepreneurs realize the marketing potential of Google+ in terms of social media clout. The button gives site visitors the chance to recommend a company’s products or services to their existing Google+ friends. People are more likely to trust an endorsement from a friend rather than from advertising materials, so chances of their investigating a business’s site for themselves are higher.

The Idea Behind the Google +1 Button

The developers of the Google +1 button have created this feature with personalized user experiences in mind. Google+ members who use this button on a regular basis will begin to see more search results tailored to their interests. The goal behind the Google+ button is to reduce the number of low-quality results that are not relevant to an individual user’s queries for specific information.

How the Button Works

Web searchers first need to sign into their Google accounts in order to see results tailored to their preferences and interests. The +1 appears next to each page in the results, and users can simply click it if they find the information useful. All of their Google+ friends will see the recommendation the next time they log into their accounts. If they are looking for similar material, they can click the link to the recommended site right from their Google+ accounts. This type of online link sharing carries more weight in the minds of many searchers because the recommendations come from people they know.

More Relevant Searches

The +1 adds a human element to Google searches because results come from other individuals’ recommendations rather than from an automated algorithm. Web searchers can also use the +1 button to recommend a variety of online content, such as articles, videos, blogs and even short advertisements. Website authors and bloggers can see significant rewards for good content thanks to this Google+ feature. If their posts and articles receive enough recommendations over time, their search engine rankings will improve.

Google’s +1 button has created an easy avenue for people to share their searches with their existing social networks. It allows one-click endorsements of varied online content without any extra steps. This feature allows people to recommend information, products and services that they have tried and that they think their friends will also find useful. Plenty of regular Google users are already fans of the +1 button because they prefer the endorsements from actual people in their networks.

About The Author: John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools.  Try our free search engine submission and subscribe to our bi monthly newsletter.

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Social Sharing VS Link Building

One of the most common ways that websites increase their search engine rankings is by having other websites link to their webpage, also known as backlinking. However, after link farms and other artificial methods of increasing backlinks have become ineffective due to recent Google updates, many webmasters have started looking towards social media for search engine optimization. Still, many people in the online marketing community are wondering if social media participation can make up for backlinking while others are suggesting it might eventually make backlinking irrelevant.

According to the same Google update that eliminated the usefulness of link farms, the search engine is now also considering positive social media feedback when ranking websites. In addition to being able tracking “Likes” and reposts, Google’s algorithms are able to determine if social media feedback is positive or negative, even if it is in the form of comments. This means that there are a number of ways for webmasters to increase their website’s search engine ranking through social media activity.

However, even with the number of options open to websites to increase their social media presence, is it worth the time, or would the effort be better spent on building backlinks? The answer is: it depends. The reason that it depends is because both backlinks and social media feedback are completely valid ways of increasing search engine rankings, and Google has stated that both will continue to influence their ranking algorithms. Therefore, webmasters and people focused on search engine optimization should not focus on one or the other necessarily.

However, if a website has to pick either backlinks or social media to focus their time and attention on, it should probably be social media. Even though backlinks appear to carry more search engine ranking weight, they tend to be far more difficult to build, which is one of the main reasons link farms developed in the first place. Growing positive social media feedback is a much easier task, though.

Even accounting for needing to have a higher number of positive social media feedback instances than backlinks, social media still requires far less time and effort. For example, the majority of content management systems for websites have built in feedback and “Like” buttons for a number of popular social networking sites. Additionally, many of these systems have add-ons that automatically post links to social networking sites whenever a web page is updated. On the other hand, backlink building is an ongoing effort that offers little in the way of automation.

Google has firmly stated that backlinking is still an important part of building search engine ranking, but they have acknowledged the increasing impact that social media is having on the Internet and web surfing. Therefore, the best search engine optimization strategies will employ both backlinking and social media activity.

About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

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Online Marketing: Why it’s Beneficial for Medium-Sized Businesses

In order to succeed, medium-sized businesses need to be highly visible on the Internet. Without a strong online presence, a medium-sized business is doomed to failure. For this reason, it’s well worth it to invest in online marketing services. If you run a medium-sized business and don’t already have an online marketing strategy in place, it’s time you got started. Your return on investment is sure to be considerable, and the long-term success of your business largely hinges on it.

Top Benefits of Online Marketing

Online marketing encompasses everything from search engine optimization to paid techniques like pay-per-click advertising. The most successful companies use a combination of several different techniques. It’s not easy to come up with a viable strategy without the right experience, which is where an online marketing firm comes into play. Top-notch online marketing can provide benefits like better visibility, increased conversions, a stronger brand, better revenue and higher volumes of traffic.

Online Marketing Services

A wide array of online marketing services can produce exceptional benefits for medium-sized businesses. The first step is a thorough analysis in which a site’s strengths and weaknesses are assessed. The next step is the formulation of a strategy that includes thorough keyword analysis. The site’s content, structure and code will be optimized accordingly. These efforts must be ongoing in order to be successful, and continual analysis and monitoring are crucial as well. With all of these things in mind, your medium-sized business should start enjoying phenomenal online success.

Enhance Your Brand

It’s easy for a medium-sized business to get lost in the shuffle, so developing a strong, easily identifiable brand is essential. Online marketing can go a long way toward achieving that goal. A variety of methods can and should be used. They include things like press releases, article marketing, social media marketing and online videos. When combined with techniques like SEO and PPC advertising, these techniques are sure to produce a strong, effective brand for your business.

Cost-Effective Marketing

For medium-sized businesses, online marketing is one of the most cost-effective ways to strengthen a brand and achieve ongoing success and profitability. Most companies enjoy immediate results. You’re sure to be encouraged when you see your site climb the search engine rankings. With a spot on the first page of the major search engine results, your website will skyrocket in popularity. More people will be able to find it, and your conversions and profits will go through the roof as well.

About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

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Tracking Social Media Success

Social media sites provide a wealth of inexpensive advertising and branding tools to business leaders. From building free profiles on social networking sites to maintaining blogs, businesses can reach out to consumers in ways unimagined even a decade ago. Business leaders who incorporate social media strategies in their branding and advertising campaigns know that they’re taking advantage of valuable tools. However, many business leaders find themselves wondering if there is a way to measure the effectiveness of such tools.

Tracking social media success can be a tricky task. Popular tool Google Analytics now provides Social Reports, designed to give business leaders the low-down on how often their social media sites have been visited and shared. These new Google tools are powerful, but they only provide a partial picture of the success of Internet-based marketing campaigns. In order to get a grasp on the bigger picture, business leaders and marketing professionals have to climb into the social media trenches themselves. Pay attention to the following when assessing the success of your business’s social media campaign.

Increases or decreases in overall followers and active users. The major social media platform provides basic features that track how many active users a page has and whether that figure has changed over the past month. What these tools don’t track is the relationship between your social media campaigns and these numbers. You should keep an eye on follower activity when launching a new campaign. Did you notice a spike in followers? Did your campaign fail to create any buzz? Use this data as you craft future campaigns.

Proof of connection between online promotions and sales. Even the best statistics surrounding the use of social media sites can provide an incomplete picture of how well your advertising and branding campaigns are working. You can build-in a great success measure by offering your online followers a special discount when they shop online or in-store with a promo code. Track whether sales went up or down in connection with this promo code.

The quality of conversations on your social profiles. This is probably the most important measure of your social media success. What are your followers saying? Are they actively engaged with your social media profiles, tweets and videos? Gauging the overall tone of conversation on your social media profiles will require that you sit down and read what people are saying. Try to do so on a weekly basis. Remember that interacting with consumers and building relationships are invaluable to your branding and advertising campaigns.

About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

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Local Search Engines Can Drive Big Traffic

Consumers are using local search engines at the rate of two billion times per month. This represents a whopping 25 percent of total monthly web searches. In an average month, 25 million consumers visit weather.com for updates on the weather and local activities.

There is a new niche market for forward-thinking websites. These sites can boldly stake their claim on local search engines. Many of these sites are positioning themselves to take advantage of local revenue streams. They serve a large number of faithful users, and they will provide advertising content to localized audiences.

Launching and managing a local business search directory can consume both time and money. Publishers are turning to outsourced solutions to expand the value of their online assets. Listed below are some advantages of outsourcing.

Expanding E-Commerce and Display Revenues

Adding page views, and expanding an existing display advertising inventory can attract new advertisers. This ensures that the advertising will be contextually relevant to website visitors.

Producing a Rapid Path to the Local Advertising Market

Publishers who have been searching for avenues to reach local businesses are now offering them enhanced listings. They can also give them priority placement with local results. This can expand their revenue stream.

Increasing Time Spent on the Site and Cross-Selling

Adding a local business directory to a website will increase the time that users spend on the site. They will not be redirected, so publishers can cross-sell numerous products and services.

Of course, outsourcing local searches will mean making an investment with a third party provider. Follow the tips listed below when selecting a partner.

  • Content
    Use quality local business content. The provider you select has to command the most robust collection of verified business listings.
  • Mobile Configuration
    Your content provider must have a mobile database infrastructure that is capable of organizing and optimizing large volumes of local business content.
  • Scalable
    A flexible local search engine site should be able to grow as the site expands.
  • Private Labeling
    Select a provider that has the ability to use private labeling on their products. This will add value over the long-term.
  • Self-Provisioning
    Use providers that offer a way for consumers to sign-up for listing and add-on options.
  • Distribution
    Providers should have distribution partnerships with local search engines.

The local search industry will continue to grow exponentially. You should take advantage of this opportunity to increase your income stream.

 

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Common SEO Mistakes

When it comes to search engine optimization, the mistakes you avoid may be as important as the tips you employ. The Web is filled with experts on the subject of SEO. To compete, you’ll be afforded little room for error. The good news is that even the pros make mistakes from time to time. The more work you put into your SEO strategy and the more mistakes you can take out of your plan, the better you will fare. Here are some of the most common errors and how you can put them behind you.

Going After The Wrong KeywordsThis is one of those mistakes that is made time and time again, primarily by those who are experts in one niche or another. The closer you are to a particular field, the more industry terms you become familiar with. However, if you spend all of your time researching your field and talking to others who work in the same industry, you may soon forget how the layman views your product. Instead of targeting obvious keywords, you start targeting industry-specific terms that may be utterly obscure outside of your world. Be careful to use the language of your customers.

Getting Obsessed With TrendsNewcomers to SEO almost always want to find out how to get their website to the top of the rankings yesterday. But here’s the secret: there is no secret. Like anything else worth pursuing, the road to successful search engine traffic is a tried and true one, filled with hard work and fundamental strategies. Does a fluke come along every now and then? Sure, but even then the success is rarely based on some fly-by-night trend (though it may spawn one). Focus your efforts on the strategies that have been proven to work over time and you’ll be much happier for it.

Failing To CapitalizeA link from a major website to one of your pages is a big deal. It is the holy grail of SEO and it is something you should always be searching for. But once you have it, is that the end game? For many webmasters, it is! What about all the ways you can take advantage of this situation; namely, making sure you have links going in and out of that page. This is how you can use that one golden link to improve your entire site.

About The Author: John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools.  Try our free search engine submission and subscribe to our bi monthly newsletter.

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Web Promotion with Alternative Search Engines

Your website is up and running and you have submitted information to the major search engines. Now you want more; scoring big on smaller search engines is a good way to obtain that “more” factor. Submit your website to multiple smaller ones like AOL, Ask.com, Lycos, AltaVista, Dobpile, 7Serach, AdBrite, Business.com and others. Chances are good that you will be able to reach more traffic at a lower cost than with the big boys. These smaller search engines are able to bring in a large enough amount of traffic that your rate becomes very affordable, lower than what you are paying for the major search engines.

Listing on many smaller search engines is free, but using paid listings can fit into your goals as well due to their lower cost and high traffic flow. Smaller, target rich search engines also are available by category. You can look up and find search engines that focus on your niche category and reach your target audience that way. Many category companies are available that include topical areas like business, recreation, real estate, education, entertainment, science, government, general, health, society, sports and more.

Don’t stop with local advertising on just the biggies like Google, Yahoo and Bing. Get into smaller search engines at lower costs to generate that important traffic flow going to your website. Promote while you advertise and reach local business customers at the same time. There are localized search engines in every region; use them to pinpoint and advertise to a target goal of gaining new customers in your area. Local advertising can be the cornerstone of your sales; local customers may trust and have a preference for using local businesses, and trust is always an issue that can benefit your promotion efforts.

When you decide to work with so-called second tier engine/networks, you can find a good quantity of traffic is available to you at low cost. And that is the desired goal of website promotion. Submission is simple; examine one relevant company called Slider Submission, at http://www.slider.com/free.html/ to see how easy free submission is done.

Submitting your website to the two or three major search engine companies is only the beginning. Next step is to look at the many, many smaller search engines to see where your local advertising will best fit. There are some companies that will do a mass submit process for you. Or, you can slowly go through the long lists and pick out the ones that seem to be a good fit for your niche or website topic. Either way, including the small guys is a best advertising practice that can bring you a good return on your investment.

About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

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