Coping with Google Panda, How to Get Non-Google Traffic

Google Panda is perhaps the most significant algorithm update to ever hit the Internet… yet. It’s been a month since Google rolled out the new algorithm and it’s still one of the hottest topics in the SEO world. This isn’t surprising, though, because the update practically reshaped the search landscape.

According to Google, the new algorithm is intended to improve search quality – Panda is aimed at eradicating duplicated content, low-quality articles and pages with worthless information.

Millions of pages in just about every topic area took a dramatic drop down the search results. Content farms are the main target, but in the process of filtering out content farms, several high quality sites were also affected. To add insult to injury, many of the high quality affected sites do their own SEO and are clueless as to how to fix the damage.

The website, a massive information resource, has been practically squeezed out of Google’s organic search rankings. As a result, Mahalo reported a 10% employee reduction.

While a massive number of websites have been scurrying to get their lost rankings back, some have used Google Panda to their advantage. Some unaffected sites announce traffic increase of about 10% ever since Panda’s release.

All this commotion over Google Panda and its impact over search results bring us back to one of the most basic ingredient of online marketing: high quality, compelling and relevant content.

If your Google search positioning suddenly dropped like a stone, don’t hit the panic button just yet. There are ways to redeem your website and get back in the game.

1. Check if Panda is the culprit.

Panda was rolled out on February 24th, so if your rankings plummeted before or much later, the reason could be something else. Check your analytics before you blame the new algorithm.

2. Look at each of your site’s pages.

Google Panda looks at individual pages for low-value, scraped or shallow content. Therefore, you can easily find out where to start the site revamp by looking at pages that have performed terribly since the algorithm change.

3. Create original, interesting and deep content.

It only makes sense to re-evaluate your site’s content and do a content overhaul. The basic SEO rules are still the same. Create great content – the kind you’d like to read online. Authoritative, useful and unique content always wins. If you think content that simply rotates around keywords work, you couldn’t be more wrong because that is exactly what Google Panda wants to eliminate. Do what’s necessary to have content that’s valuable to readers.

4. Remember, Google Search is not the ONLY source of traffic

Google has somehow bent the Internet and everything in it to its will. This brings us to one vital peace of advice: don’t depend solely on a third party business model, e.g. Google. Otherwise, you’re bound to fail at one point or another.

Google continually aims for: making its users happy, not content makers or website owners.

Also, Google always points out the need to establish a brand, not a website. This is why the search engine tends to support established brands.

Considering the above tip, your next step should be generating strategies that will take your eggs out of Google’s search basket. Here are invaluable techniques to help you start.

  • Social media

Facebook and Twitter are effective destinations for social media advertising. What’s great about social media is that you have the opportunity to directly interact with existing and potential customers. Just note that this isn’t meant to boost your search engine rankings because Facebook and Twitter aren’t really ranking factors.

  • Alternate Search Engines

Let’s not forget there is 100’s of other search engines that generate good amounts of traffic and often it is much easier to include your site and optimize for these engines. We’ve always been told to not put our eggs in the one basket, making sure your site is listed in the other hundred plus search engines is the most effective way of “spreading your egg’s”.

  • Paid search

If ranking high organically is difficult, try Yahoo Search Marketing, especially if you have enough funds for it. Search marketing is an effective alternative for driving Web traffic.

  • Google Images and News

While this still falls under the reigns of Google, being included in these destinations doesn’t depend on organic traffic. Include alt tags for your images so that Google can identify them and your photos will be optimized. News sites or blogs have a good chance of being optimized on Google News, so make the most of this feature to drive good traffic.

  • E-mail and Newsletter

E-mails provide a direct line to customers or site visitors, while newsletters feature top deals or news. Both these platforms are good non-Google methods of improving traffic.

Panda is yet to effect 100% of the world wide web, for the lucky few you may want to look at employing some of the above points to secure your alternate sources of traffic.

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16 Responses to Coping with Google Panda, How to Get Non-Google Traffic

  1. Pingback: Coping with Google Panda, How to Get Non-Google Traffic | SEO News …

  2. SadieJane says:

    I, for one, am glad to see focus return to quality.

    Seems that lately every article or forum post I read are all the same recycled duplicate item, put through some poor quality spinner. Sentence structure is poor, and content statements are totally confusing.

    I am suspicious as to what Google can possibly do with all the information it collects.
    Google knows everything.

    But do admire the refocus to quality content.

  3. Fred says:

    Great post Thanks for sharing

  4. Google is corrupt as any large entity. They tell honest small webmasters nothing and then give access to their highest level experts to “content farms” which they claim they are trying to eradicate.

  5. bodger says:

    thanks for posting

  6. Jerry says:

    I know my blog The Higher Ed CIO took a hit from Panda but it is not like I am some big time blogger earning a living from it. A little adjustment and things are back on track and improving.

  7. I did notice that some of my sites dipped.. not because of their own content.. but the content of the sites that linked in to them.. the actual value of the in-links dropped,. dropping the value of my customers sites.. a few articles later they were back.. no harm no foul .. there are a few that are doing better now than before

  8. I agree with content quality issues article spinning etc. But I also think Google has gotten a little too big for it’s own good. We all remember how big AOL was at one time, will the same happen to Google? Time will tell.

  9. John says:

    100’s of search engines alright.. but what factors are there that determine a site’s ranking on those pages? If i’m not mistaken most of these search engines tend to copy Google’s results..??

  10. Hi! When referring to “TAGS” on pictures, are you referring to the title?


  11. Dave says:

    I think Google and it’s “popularity contest” ranking system is horribly flawed. I’ve done MANY searches and Google’s ranking system is consistently ranking the named, long time on the web, heavily linked, websites over smaller newer sights (because of Google’s popularity system) even though the bigger sites are simply scraping or massaging existing content. Sometimes these smaller sites(site A) actually have written unique well worded posts about a set topic, but because a larger site (site B) scraped from a (separate from the discussed) smaller site(site C), the larger (site B) gets listed and site A is screwed in page 6 or 8.

    The shame is that the public isn’t aware of Google’s ranking system and they simply “Google it” when looking for information. Try typing in a request on Google for a current news story. You will be given all of the big sites and many contain articles that are a year or more old. Most of the smaller (and sometimes more accurate) sites are lost. Try the same thing in Yahoo and you typically get posts ranked in keyword accuracy and currency.

    Not to be “chicken little” here, but doesn’t this seem like a way to suppress the little guy. What if he writes something absolutely new and explosive and news worthy about (for the sake of argument) LA Dodger’s uniforms. He may know something that UnderArmor, ESPN, MLB, Kim Kardashian, and Wheaties knows nothing about. It will never make it to Google search because he is simply too small to get put in the first page or two. Google may work well to find a popular dentist in town, but it is very weak at finding the latest news or discoveries or topics on most subjects

    It just seems like a shame that the general public has been convinced that Google is the best way to search. Sometimes it is not.

  12. Mike says:


    Do you really expect Google to find the one ‘article about Dodger’s Uniforms’ in all of the Internet? Unless there is some little special keyword in the article and someone happens to search for it, it’s no wonder it get’s lost in Internet land.

    Anf if he’s the only one that knows about it, the chances of it being newsworthy are pretty slim.

  13. Jerry says:

    remember this : Google Panda looks at individual pages for low-value

  14. Jack Born says:

    Its quite interesting that Google keeps updating their algos and every time there’s always a black hat webmaster one step ahead. Noticed some really weird sites that knocked out my positions this morning.

  15. Frank says:

    That’s a great load of tips!
    Seems like Google Panda is giving headache to all of us… we’re currently re-optimizing and consulting our clients… But indeed, getting non-Google traffic should be our concern for the coming years… perhaps 2013, 2014?

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