Author Archives: John

Free Advice From Facebook: Using Facebook Analytics to Help Your Business

Those who are reaching out to users through Facebook receive an email every week detailing some the statistics of how their page performed during the past week. Few, however, click on the link. The free analysis provides some valuable insight … Continue reading

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Tips For an Effective RSS Feed

One of the more effective marketing techniques that will allow you to establish rapport with your target audience is RSS feeds. Short for really simple syndication, RSS feeds revolve around offering individuals a way to conveniently stay updated with the … Continue reading

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Website Tips for GoogleBot

Googlebot crawls the Internet searching for new and updated pages to add to Google’s index. There are numerous computers employed to complete this laborious and complex task. The algorithm determines which sites to crawl, how often the sites should be … Continue reading

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Using the Google +1 Button

Adding the Google +1 button to a business website provides visitors an easy way to connect with the company through this social platform. A number of entrepreneurs realize the marketing potential of Google+ in terms of social media clout. The … Continue reading

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Social Sharing VS Link Building

One of the most common ways that websites increase their search engine rankings is by having other websites link to their webpage, also known as backlinking. However, after link farms and other artificial methods of increasing backlinks have become ineffective … Continue reading

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Online Marketing: Why it’s Beneficial for Medium-Sized Businesses

In order to succeed, medium-sized businesses need to be highly visible on the Internet. Without a strong online presence, a medium-sized business is doomed to failure. For this reason, it’s well worth it to invest in online marketing services. If … Continue reading

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Tracking Social Media Success

Social media sites provide a wealth of inexpensive advertising and branding tools to business leaders. From building free profiles on social networking sites to maintaining blogs, businesses can reach out to consumers in ways unimagined even a decade ago. Business … Continue reading

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Local Search Engines Can Drive Big Traffic

Consumers are using local search engines at the rate of two billion times per month. This represents a whopping 25 percent of total monthly web searches. In an average month, 25 million consumers visit weather.com for updates on the weather … Continue reading

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Common SEO Mistakes

When it comes to search engine optimization, the mistakes you avoid may be as important as the tips you employ. The Web is filled with experts on the subject of SEO. To compete, you’ll be afforded little room for error. … Continue reading

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Web Promotion with Alternative Search Engines

Your website is up and running and you have submitted information to the major search engines. Now you want more; scoring big on smaller search engines is a good way to obtain that “more” factor. Submit your website to multiple … Continue reading

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