SEO Your Website for Mobile

Just last week, Google came out with a recommendation on search engine results and SEO for mobile websites. Google advised a responsive design strategy, which uses smart coding to recognize the device–and device size–that is accessing the website and deliver your content in the most user friendly format.

Before this recommendation, designers had three options for serving content to mobile users:

Design a whole-new mobile site with a different domain name. With this strategy, users might go to myurl.html from their desktop but access myurlmobile.html from a Smartphone, a poor mobile marketing strategy.

Use CSS to recognize the device size and deliver the right-sized page for each device (aka, responsive design).

Do nothing and expect mobile users to pinch zoom to interact with web content, a mobile marketing strategy nightmare!

Google’s recommendation comes after an earlier contradictory stance and wait-and-see approach to mobile websites. Responsive design strategy relies on CSS3 queries to evaluate device screen size and call up the right code. A few lines of code at the top of your page evaluate screen size; CSS that targets everything from a 3-inch mobile screen to a 17-inch monitor performs the rest.

Responsive Design Tips

To create a responsive site, you only need to create a CSS style sheet that formats your webpage so it can be displayed optimally on different size screens. Items that you’ll want to adjust include fonts–so they can be legible on the small screens–navigation, icons, and other menus.

Large images don’t work well on mobile devices, and they can also take a long time to load. If images are a crucial part of your website–for example, if you sell clothes or shoes–you will need to resize the images to take up less space so they can display on the smaller screen. Take responsive design one step further by compressive the file size for a faster load time. Search Engine Land suggests using icons no larger than 5 KB and images no larger than 50 KB.

Mobile users often have different priorities than desktop users, who may be browsing. Mobile users simply want to know where to go or when you close. By organizing the content for maximum visibility and fast loading time, you can take responsive design further.

Responsive Design and SEO

By keeping the strongest elements of your website, regardless of size, you maintain all of the keyword-rich copy, title tags, and other elements. Localized content also helps ensure that your website receives a high SERP when mobile users query your product or services. This may mean all the difference between your product being found by a user in his moment of need, and that same user finding someone else’s services.

About The Author:
John Zwissler from AddMe.com – AddMe is a resource for free search engine submission and online marketing tools. Try our free search engine submission and subscribe to our bi monthly newsletter.

Posted in Mobile, SEO | Tagged , , | Leave a comment

Increase Google Traffic Using Correct Meta Tags

Meta tags seem like nothing more than HTML tags describing the content of your website’s pages. However, did you know that when used correctly, meta tags can help increase Web traffic? Even better, setting up the tags takes little effort and returns a lot of advantages.

So how do these tags help exactly?

Meta tags are inserted at the top of every site’s pages. They tell the search engines what your website is all about; and sometimes, they give search engines a brief description to use when displaying results about your website.

A couple of years ago, SEO people would stuff keywords into meta tags because they were thought to increase Google traffic and page rank. For awhile, this notion might have been true; but in September 2009, Google officially dumped this theory. Even so, anyone who’s serious about increasing search engine traffic should adopt this strategy.

Although meta tags have no impact on search engine rankings (according to Google), they’re still picked up and are highlighted in the search results. Thus, if you have a clever combination of the right keywords, you can very well boost your click through rate. Besides, first impressions count. So, the users’ first impression of your site will be based on, you guessed it right, your meta data.

How do you spruce up your meta tags?

Here are some tips on enhancing your meta tags:

1. Place the tags right

Meta tags are placed in the <HEAD> </HEAD> part of your HTML document. The scripts, title tag and meta tags aren’t visible on the page itself.

Here’s what your meta tags should look like:

<META name=”description” content=”briefly describe your page’s content and include some keywords”>

<META name=”keywords” content=”include a list of your keywords and separate them with commas”>

2. Keep the description short

Google cuts off meta data that are longer than 150-160 words. Think twitter tweets when it comes to word limit. Besides, if you go over the word limit, chances are your target audience will feel bored by the lengthy description.

There are some search engines, however, that allow meta tags with 200 characters. The length of your tags, therefore, will depend on the search engine you’re optimizing for.

3. Come up with compelling meta tags

Good meta data should be something that’ll make Internet users say, “this website sounds like exactly what I’m looking for!” Make the description as compelling and interesting as possible. A good way to encourage users to click the link to your site is to put yourself in the potential visitor’s shoes, and then say the meta data in such a way that relates to them. It’s great if you can put the keywords in there, but if you can’t, don’t lose sleep trying to.

Remember, even if you have the best website in the world, Internet users will remain unaware if you can’t encourage them to click through.

4. Create unique meta data

It’s unlikely that you’ll get a penalty for duplicate content, but it’s always better to have original descriptions. Not only do you prevent unpleasant consequences, you also have more chances of showing up on relevant results pages of Google and other search engines.

Dont’s of meta tags

1. Never use special characters

These include quotes and other non-alpha numerical characters. Should your meta tags include such characters, they’ll only be replaced with gibberish or not included in the results at all.

2. Don’t stuff the meta data with keywords

As much as possible, don’t repeat your keywords more than three times in one description. Otherwise, Google might penalize you. Having descriptions loaded with keywords is one basis for exclusion from the search results. That means no search engine traffic for you.

Moreover, the purpose of the meta data is to invite the human reader to click through to your website. A keyword-rich description is good, but you should also focus on the human reader.

3. Avoid duplicating the title tag

Your meta description should not be a duplicate of your title tag. The key is describing the content of your page in a short and precise manner.

Meta tags tools

Meta tag tools look at your webpages’ tags and then examines them if their compatible with search engines. The tool checks if your website sticks to the guidelines of search engines like Google. For example, if your webpage’s title tag goes beyond 65 characters, the tool gives you a warning.

Other tools designed for meta tags help you generate effective page titles, keyword tags and meta descriptions. Consider a meta tag tool that updates their software based on search engines’ algorithm, which are constantly updated.

Bottom line

Meta tags are just as important as the title of a certain webpage. Stay relevant because, after all, there’s no point in including the keyword “women’s shoes” if you’re selling computer software. Furthermore, make sure to focus on your target users and potential customers.

Posted in Google, SEO | Tagged , | 44 Comments

Coping with Google Panda, How to Get Non-Google Traffic

Google Panda is perhaps the most significant algorithm update to ever hit the Internet… yet. It’s been a month since Google rolled out the new algorithm and it’s still one of the hottest topics in the SEO world. This isn’t surprising, though, because the update practically reshaped the search landscape.

According to Google, the new algorithm is intended to improve search quality – Panda is aimed at eradicating duplicated content, low-quality articles and pages with worthless information.

Millions of pages in just about every topic area took a dramatic drop down the search results. Content farms are the main target, but in the process of filtering out content farms, several high quality sites were also affected. To add insult to injury, many of the high quality affected sites do their own SEO and are clueless as to how to fix the damage.

The website Mahalo.com, a massive information resource, has been practically squeezed out of Google’s organic search rankings. As a result, Mahalo reported a 10% employee reduction.

While a massive number of websites have been scurrying to get their lost rankings back, some have used Google Panda to their advantage. Some unaffected sites announce traffic increase of about 10% ever since Panda’s release.

All this commotion over Google Panda and its impact over search results bring us back to one of the most basic ingredient of online marketing: high quality, compelling and relevant content.

If your Google search positioning suddenly dropped like a stone, don’t hit the panic button just yet. There are ways to redeem your website and get back in the game.

1. Check if Panda is the culprit.

Panda was rolled out on February 24th, so if your rankings plummeted before or much later, the reason could be something else. Check your analytics before you blame the new algorithm.

2. Look at each of your site’s pages.

Google Panda looks at individual pages for low-value, scraped or shallow content. Therefore, you can easily find out where to start the site revamp by looking at pages that have performed terribly since the algorithm change.

3. Create original, interesting and deep content.

It only makes sense to re-evaluate your site’s content and do a content overhaul. The basic SEO rules are still the same. Create great content – the kind you’d like to read online. Authoritative, useful and unique content always wins. If you think content that simply rotates around keywords work, you couldn’t be more wrong because that is exactly what Google Panda wants to eliminate. Do what’s necessary to have content that’s valuable to readers.

4. Remember, Google Search is not the ONLY source of traffic

Google has somehow bent the Internet and everything in it to its will. This brings us to one vital peace of advice: don’t depend solely on a third party business model, e.g. Google. Otherwise, you’re bound to fail at one point or another.

Google continually aims for: making its users happy, not content makers or website owners.

Also, Google always points out the need to establish a brand, not a website. This is why the search engine tends to support established brands.

Considering the above tip, your next step should be generating strategies that will take your eggs out of Google’s search basket. Here are invaluable techniques to help you start.

  • Social media

Facebook and Twitter are effective destinations for social media advertising. What’s great about social media is that you have the opportunity to directly interact with existing and potential customers. Just note that this isn’t meant to boost your search engine rankings because Facebook and Twitter aren’t really ranking factors.

  • Alternate Search Engines

Let’s not forget there is 100’s of other search engines that generate good amounts of traffic and often it is much easier to include your site and optimize for these engines. We’ve always been told to not put our eggs in the one basket, making sure your site is listed in the other hundred plus search engines is the most effective way of “spreading your egg’s”.

  • Paid search

If ranking high organically is difficult, try Yahoo Search Marketing, especially if you have enough funds for it. Search marketing is an effective alternative for driving Web traffic.

  • Google Images and News

While this still falls under the reigns of Google, being included in these destinations doesn’t depend on organic traffic. Include alt tags for your images so that Google can identify them and your photos will be optimized. News sites or blogs have a good chance of being optimized on Google News, so make the most of this feature to drive good traffic.

  • E-mail and Newsletter

E-mails provide a direct line to customers or site visitors, while newsletters feature top deals or news. Both these platforms are good non-Google methods of improving traffic.

Panda is yet to effect 100% of the world wide web, for the lucky few you may want to look at employing some of the above points to secure your alternate sources of traffic.

Posted in Google, Traffic | Tagged , , , | 18 Comments

A Guide to Mobile Payment Solutions

Technology has changed so much over time. Although we don’t have flying cars yet, we now have computers that can be operated with a simple tap of the screen, video games that simulate real life activities and digital video recorders that record hours of your favorite TV shows.

Now, companies have introduced mobile payment, a payment system where consumers send their money using a mobile device. The money is usually sent and received in real time.

With so many companies adopting mobile payment, you can now pay your bills, buy music and even pay your bus fare straight from your phone.

Here are some of the services and tangible goods you can pay for using a mobile payment service:

  • Ringtones, videos, music, wallpapers, online games and other digital products
  • Parking meters, transportation fare for buses, the subway or the train
  • Books, tickets and magazines

Making a smartphone payment used to be a rather difficult process. During the mobile payment method’s earliest stages, you had to go through a needle’s eye since customers were required to pay their carrier a certain amount in order to use the service.

Not only that, you had to enter a painstakingly long numerical code to complete the mobile payment transaction.

This tedious process was a big turn off for many consumers, although at the time, the ability to make a mobile payment no matter where you where was nifty enough to gain a lot of attention.

Thankfully, as technology advances, doing the most mundane of tasks (like paying for a new book) becomes even easier and more convenient. Over time, the mobile payment technology improved and enhancements further streamlined the mobile connection process.

One reason why mobile payment capability further developed is that Internet connectivity is now a standard feature for most cell phones. Of course, you may have to pay extra charges to your carrier to be able to access the Internet. The bottom line is, the proliferation of mobile Internet access has made it easy for sellers and buyers to make smartphone payment transactions.

We also have Apple to thank for these wonderful handheld devices and mobile platforms that allow easy Internet surfing and mobile payment. Smartphone payment started to rise in popularity the same time as all these smart phones sprouted like mushrooms. Moreover, the iPhone was one of the pioneers of the smartphone.

If your phone has full Internet functionality, making an iPhone payment in real time is a cinch.

In addition, if you’d rather access the Internet elsewhere and not through your phone, there’s no need to worry because making a mobile payment can be done via SMS (short message service) as well. This also means you don’t have to own a smartphone to pay for music, downloads and other similar offers.

Choosing the Best Mobile Payment Solution

Making mobile payments may be the most innovative thing you’ve heard of since the post-it notes, but you still should be cautious when using smartphone payment services. These are monetary payments we’re talking about. Any mobile payment involves money. Where there’s money, there are sure to be scams and fraudulent people.

Perhaps the best advice you need when choosing a mobile payment service is to stick to a payment system that offers security.

When using SMS for mobile payment transactions, the exchange between the buyer and seller is going to be done virtually. With that said, it’s imperative that the transactions are done over an encrypted network.

It also helps if you’re able to contact the company at all times so that you can easily request funds, ask for mobile payment solutions and check your existing balance.

Customer service representatives are there to answer the concerns of their customers. So make sure that the mobile payment system allows you to speak to a live customer service agent whenever you need to.

One other determining factor to remember when looking for a mobile payment service is how long it takes for the money to be sent and received. While many of these services tout instant transactions, it may take time for your mobile payment to reflect on your bank account.

Investigate on the service’s mobile payment time frame to make your final decision.

I’ve listed some of the more popular mobile payment providers below:

The same advice applies when doing the mobile payment transaction over the Internet. Make security the biggest consideration. In addition, make sure to remember passwords, which should be complicated enough so that it will not be easily guessed by anyone. Many use the same password for their mobile payment accounts, apps, email, Facebook and several other websites. This is actually a mistake because once an unauthorized person accesses one of your accounts, all your other accounts will be compromised.

When companies and financial institutions adopt a new system, such as mobile payment solutions, potential security compromise is inevitable.

Remember these tips to have a worthwhile mobile payment experience.

Posted in Mobile | Tagged , | 3 Comments

The Social Key to Google’s New Algorithm

As you may have noticed by now, Google has been including social media in its search results since the past year. This caused the entire Internet to be abuzz with rumors and speculation. In December 2010, these rumors ceased when Google finally came out and said yes, they do use Facebook and Twitter as ranking signals.

Matt Cutts himself confirmed the usage of social signals in the search algorithms. In a video posted on Google’s YouTube channel, Cutts explained how social signals are utilized in the real-time search index.

In the video, Cutts also mentioned that the Internet search company is working on integrating social media further into search activities.

It only makes sense to use social networking platforms to your advantage. Besides, if your Twitter profile PageRank is high, the links you tweet will have a massive impact on the search activity related to that particular link. In turn, you will generate more clicks for your website or blog.

Similarly, when authority tweeters (i.e. famous Twitter users with hordes of followers) retweet your information, search engines place that information closer to the top search results so that other Internet users may see it. Bing, for one, has been considering the number of times a link has been retweeted. It won’t be long until Google does, too.

SEO People and Entrepreneurs, Listen Up!

When it comes to search engine optimization and Internet marketing, this only means one thing: be more social. More importantly, don’t just set up a Twitter account and tout products to no end. Be a real person on Twitter.

In all reality, most Internet users don’t really care about products and services. If you go on and on about whatever it is you’re selling, you’ll be marked as spammy.

Focus on that thing all humans need: connection. If done correctly, building relationships online will lead to a much better position in the world of social media.

While our big brother, Google, continues with this newly updated algorithm, take this time to develop social media strategies that will target your niche. While trying to figure out cutting-edge Twitter tactics, here are invaluable tips on how to efficiently utilize the social signals.

  • Connect with people who have the same interests. You ever notice how easy it is to like a person who has the same interests as you, even if that person is a stranger? This phenomenon happens in online communities, too. Interact with like-minded people and you’ll be able to establish camaraderie with other tweeters in your niche. Not only is this a good way to target a specific topic area, it’s also a fun way to socialize.
  • Build good relationships with high status Twitter users, even if it means cozying up with celebrities. If you do it naturally, you’ll sound more sincere, and won’t be branded as a spammer. Just stay friendly. It’s that simple. Before anything else, take a good look at the blogosphere and research on which tweeters have great content and a huge following. Famous tweeters often talk to people instead of just posting links like crazy.
  • Reply and retweet their stuff. This is to get their attention and to tell them you’re interested in what they have to say. When you’re in the minds of these authority tweeters, more chances for link building will come your way. At the same time, don’t be replying to or retweeting all their posts. You wouldn’t want to look like a stalker now, would you?

These tips should get you started with your social advertising campaign. The Web is increasingly becoming social, and search engines are changing their algorithm to keep up with the trend.

Posted in Google, SEO | Tagged , , | 6 Comments

Some NeedMoreHits News

Hi all, we’ve all been working very hard here at NeedMoreHits over the last couple of weeks and we’ve now got some VERY exciting stuff to show for it.

What’s new you ask?

  1. NeedMoreHits Blog; on a regular basis we will be posting news, tips and feature releases here. Keeping you in the loop with the latest industry changes as well as sharing valuable tips on website promotion and how best to drive traffic to your website.
  2. SEO reports; each account that runs a submission via NeedMoreHits will receive access to our detailed SEO reports. Every report is based on the URL within your submission project. The reports include a search engine ranking report and a search engine view report, more information on these reports here.
  3. Last but certainly not least we’re excited to announce our new Google listing service. If you run a small business both on and offline you must take advantage of this new and exciting service. Our Google business team will optimize and list your local business within Google Local, Google Maps and Google Search. This is a MUST for any business owner!

Ok folks that’s enough from us if you have not done so already I suggest you create your free account and take advantage of these new and exciting web site promotion features.

Posted in news | Tagged , , , | 1 Comment

Are You Getting Facebook Website Traffic?

Face it, we all spend too much time on Facebook, so why not use Facebook to help promote your online business / website?

Here’s a great post outlining 5 ways you can use Facebook to promote your website and drive traffic to the site, sure it’s not great for SEO but you can still promote your brand and drive some traffic from the social networking website.

Tips include use of RSS feeds, Facebook groups and fan pages and even the simple status update, read about it all here: 5 Ways You Can Promote Your Website on Facebook.

Posted in Traffic | Tagged , , | 6 Comments

Duplicate Content and the Google Algorithm

Thanks to an increasing number of people who engage in black hat SEO techniques, Google content results have become less reliable than before. Duplicate content seems to clutter the World Wide Web nowadays. In an effort to solve this problem, Google recently changed the algorithm it uses to rank websites.

According to a number of SEO experts, Google basically considers more than 200 different factors when deciding where to place a particular website in the search results.

Such factors include link popularity, keyword usage and domain trust among others.

Since the number of scheming web marketers is increasing, Google constantly changes its algorithm in order to get rid of irrelevant and spam results, while also rewarding sites that offer the most relevant content.

In an effort to get ahead of the entire search engine optimization game, most spammers try to manipulate the search results by developing duplicate content. Matt Cutts, Google’s Webspam chief, deals with this issue by exploring various new spam techniques with his team. Having a fair idea of these techniques makes it easier for Matt Cutts and his team to identify and eliminate them from the search results and generate only the most reliable and relevant google content.

In fact, the recent change made in Google’s algorithm was intended to rewards sites containing unique content and penalize those that contain duplicate content. Right after the new algorithm was put to use, it automatically affected 2% of all SERPS. Sites containing duplicate content or rip-offs of other sites’ content have been de-indexed from Google and have dropped from the rankings.

According to Matt Cutts, duplicate contents, as well as web spams, have decreased over time and have allowed attention to shift to content farms. By content farms, Matt Cutts refers to sites with low quality or shallow content. These sites have been the main reasons why two major algorithmic changes were launched in 2010.

Although two algorithmic changes were made last year, Matt Cutts and his team felt the need to take further action to minimize the occurrence of content farms in Google content search results. For this reason, the team launched a redesigned document level classifier known as the “content farm” algorithm to prevent spammy on-page content or duplicate content from reaching a high rank in the Google search engine.

The new algorithm change was launched sometime in the second half of January 2011. Its net effect has been helpful to all Google users as it currently generates more relevant searches and spews out sites that contain less spammy and more original content. With the newly launched algorithm, Google is now more capable of identifying pages containing repeated or spammy words, sites having low levels of original content, as well as sites that copy content from other sites.

The launch of the redesigned algorithm is bad news for all spammers; however, it poses as a big help for honest web developers who take the time to create original content. So how can honest web marketers gain full advantage from this new algorithm? Well, they can actually utilize this new algorithm to maximize the efficiency of their search engine optimization techniques. Honest web developers can capitalize on this new algorithm and use it to their SEO’s advantage.

In order for them to maximize the original and quality content they produce, they can follow these suggestions:

  • They can do a quick run-through of their site and review all its contents. They have to make sure that it’s filled with relevant and up-to-date content.
  • Google’s new algorithm has made the search engine very particular about finding duplicate content. Therefore, if their sites consist of any definitions, summaries of websites or direct quotations, it would help if they rewrite these items in order to produce a new content.
  • They should continue making original and relevant content for their visitors.
  • They have to remain aware of the importance of keyword density. Keywords should be used organically and sparingly and not abused.

Overall, this newly launched algorithm enables Google to give more credit to website owners who are keen on producing new and original articles on a regular basis. Therefore, if a site wants to obtain a high page rank on Google, all it needs to have are high quality and unique and relevant content.

Google’s new algorithm pushes all sites that are heavy on duplicated content at the bottom, while also promising to continue rewarding sites containing stellar content. In other words, a better SEO strategy for web masters to abide by is to put their site’s readers’ needs first and not fuss over how they’ll rank in the search engines. Additionally, Google’s new algorithm also places more importance on quality over quantity in terms of content. Jason of LiveAmbitions SEO says, “Instead of engaging in devious search engine optimization techniques, it’s better to just follow the rules and make sure the readers get what they want.”

Posted in Google, SEO | Tagged , , , | 3 Comments

Quick Link Building Tips

Since link building is a great website submission technique, these tips should help you achieve good backlinks.

  • Guest blog. This is a popular way to have authority, high quality links. It also provides room for developing credibility and relationships with other bloggers in your niche. Find blogs with relevant topics as your and contact their owners. Websites like MyBlogGuest is a destination for bloggers looking for guest posts.
  • Press releases and article directory submission. While these are some of the oldest link building techniques, press releases, and article submission are still effective ways to get organic links. Don’t forget to emphasize high quality. If your articles are relevant, useful and interesting, there are higher chances of other bloggers linking to your website.
  • Make the most out of social networking. Facebook, Twitter, and other social networks can increase your site’s exposure. If you catch other users’ attention, your Web traffic and linking potentials are increased all the more.
  • Create potentially viral content. Examples of viral content include handy, interesting lists. Almost everyone loves lists. Come up with useful topics like “Top 50 dofollow blogs” or something humorous like “20 Funny Photos.”

 

Posted in link building, SEO | Tagged , , | 56 Comments

Why you Should Submit Your Website to Search Engines

Submitting your website to search engines, such as Google, Yahoo and Bing, is the first step to website promotion. Search engines are the first tools that Internet users utilize when making an online search for just about anything. So, it only makes sense to perform search engine submission so that your site will show in the search results.

Once you have a well-developed site up and running, you can’t just expect visitors to flow in instantly. This article will discuss the importance and benefits of search engine submission.

Importance of Search Engine Traffic

First off, let’s look at why website traffic is so important. Website traffic refers to the amount of people that visit your site. It is your site’s lifeblood — your website’s success depends on it.

Website traffic is actually the key to having success in website promotion, whether you’re selling items or offering valuable advice over the Web. Having good traffic means that a significant number of Internet users are accessing information found on your site.

So what point is there to having what may be the best site on the Web if you didn’t have traffic?

Enter Search Engine Submission

Search engine submission is the process that can get your site listed on search engine listings. Although it’s sometimes called search engine optimization, the two processes are totally different. Optimization is the whole method of improving a website’s ranking on the search engine results pages (SERPs), while search engine submission is a website promotion strategy that lets your site be indexed and listed by search engines. Therefore, site submission is the initial step to getting search engine traffic.

Submitting Your Website

The most popular search engines on the Web are spider-based. This means that these search engines use a software program (called spiders or robots) that visit each and every website on the Internet, retrieve their content, and index them into the engines’ respective databases.

When users type in keywords into any of these search engines, the information in the database is analyzed and a list of websites that match the keywords is produced.

Before doing any search engine submission, it’s important to enhance your website’s “spiderability” so that the search engine spiders can easily navigate through your website and retrieve content. It’s also important for the spiders to crawl each of your webpages so that all parts of your site are indexed.

So does this mean that you don’t have to do anything once your website is completely developed since the spiders automatically take care of the search engine submission? Well, not exactly. There’s also a chance that the spiders won’t see your site because thousands of websites go live every day, making it hard for the spiders to become aware of newly registered URLs. For this reason, search engines have offered the option to do the search engine submission by submitting the URL directly to them.

Google, Yahoo, and Bing each have a dedicated search engine submission page for submitting a URL. All you have to do is enter your site’s URL and fill out the necessary fields. Upon submission, your website is then placed in a queue and after some time, indexed by spider.

Search Engine Submission and Optimization

Another way search engine submission can help in increasing search engine traffic is when your site has strong inbound and outbound links. When spiders crawl all over your website, they look at your hyperlinks and the information in the pages the hyperlinks point to. Moreover, when a search engine picks up a link that points to your website (called a backlink), your website can be indexed faster.

Thus, for faster search engine submission, build some backlinks to your website.

Search engine optimization has been an important method in creating backlinks to a website. It involves website promotion through link building, which is another topic that deserves its own post altogether.

Bottom line, if you want your website to appear in the search listings in a short period of time, a website with a good backlink base is what you need.

Paid Search Engine Submission

Although Google and Yahoo offer their search engine submission pages for free, they also have paid website submission programs that can guarantee quick indexing of your webpages.

In the case of Yahoo, you’ll be charged every time someone clicks on your website from the search results. So, in the event that you run out of funds, your rankings may go down. Nonetheless, even if you run out of money to pay Yahoo, your site, in all probability will have garnered a significant amount of backlinks, making the venture to quite worth the money expended.

As for Google, their paid search engine submission service is in the form of Google AdWords. Your website, which can appear in the listings quickly, is in ad form and would be located above or at the right side of the regular search results.

Just like Yahoo, Google charges a per-click fee on top of activation fee and other charges.

As you can probably tell by now, website promotion via search engine submission has so many benefits. Your site gets a lot of exposure and search engine traffic, thereby increasing your chances of getting more sales and customers.

Posted in link building, SEO, submission | Tagged , , , , | 12 Comments