YouTube Search Engine Optimization – Why YouTube Should be Included in Online Marketing

YouTube has gained popularity as a public video sharing website. It is easily the most convenient medium of sharing videos with your peers. However, this is not all that can be appreciated about YouTube. It is also an excellent medium for search engine optimization.
Every day, millions of people around the world log on to YouTube in search of videos that can provide their current need, be that entertainment or instructional and informational in nature. This made YouTube the second largest search engine online. This also gave birth to YouTube SEO.

Search Engine Optimization and YouTube

YouTube SEO is a more defined and centralized version of video SEO, a growing online marketing strategy that optimizes video posts to elevate a website’s search engine ranking. As more and more people randomly and purposefully search for videos, it simply makes sense to use this opportunity to advertise and promote products, services, and websites in places where it can get high traffic and exposure. As an alternative search engine,
YouTube has so much potential for linkbuilding and video SEO.

Linkbuilding Opportunities

The term “viral” isn’t used for popular YouTube videos for nothing; these videos are truly captivating, addictive, and provoke the reporter in us to repost and share them with our own friends.
When people repost a YouTube video on their own channels, Facebook and other social media sites, the title, description, and tags are automatically included unless deleted by the reposter.
YouTube also allows viewers to post their comments and video responses. This is an opportunity to post video links as responses and invite more viewers to view your own videos.
Video creators can further optimize video SEO and recommend a website at the end of the video for more information.
Now, aren’t all these very ideal for linkbuilding and search engine optimization?
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Free SEO Tools For Your Website

Just like any other job, search engine optimization requires tools that can get tasks done. In fact, SEO tools are just as important as the webmaster’s skill set.
A good thing about search engine optimization tools is that many of them are free. Here’s a list of free webmaster tools SEO people shouldn’t be without.

Free Search Engine Submission and other Tools

A free search engine submission program, AddMe submits your URL to various search engines. the process is very simple. You simply type in your website URL and contact information, wait for a minute or two, and you’re done – the submission process is complete.

Advanced Meta Tag Generator

It’s easy to fall in love with this meta tag tool. It gets the different meta tags of your website and then generates meta codes that can be readily inserted to your HTML files.

Google Page Rank

This visual google page rank tool displays the Page Rank value of each linking within a webpage. Enter in the URL to the page and click the button, the tool shows you ON PAGE the value of each link.

Keyword Density and Prominence Tool by Ranks.nl

Another one of the free SEO tools you’ll find very useful, the Keyword Density and Prominence Tool pretty much explains what it does just by its name. It’s a keyword density tool that lets you “crawl” your webpage to get the density of keywords and phrases. What makes this keyword density tool different is that it checks your tags, not just your content.
Keep these SEO and webmaster tools in mind if you want to practice effective SEO.
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